Over the last couple of years, Facebook Advertising has been a sought-after method to help grow brand awareness, capture leads, and boost sales.
If you're already using it in your current marketing strategy, you know that managing it on top of all your business priorities is can be quite challenging.
A lot of money is wasted if you publish a weak copy or ad at the very last minute. Also, finding the right demographic that works for you can be a one big guessing game.
That’s why partnering with Facebook advertising agencies gives you a higher chance to reach your Facebook marketing goals. But choosing the right team can be tough. Here are a couple of things to consider:
You Need an Agile Team
Any ad agency can set you up with a campaign that will run for days. However, you need to hire people who know how to adapt and deviate from the original plan if necessary to adjust to an ever-changing ad ecosystem.
Work with a team who knows how to hustle their way to stay ahead of the pack. The ones that are continually adapting and knows how to go with the flow. For instance, if they see that your ongoing Facebook campaign isn't trending as both of you initially hoped, they don't just sit there and pray that things will get better.
Instead, they accept that it's part of their job to turn around campaigns in just a moment's notice. They're always coming up with alternative solutions to achieve results.
2. Experts to Work for You
Hire a company that has highly skilled employees that are focused on giving value and superior performance to clients. Chances are, they've already handled a variety of campaigns, and have the experience especially on what works and what doesn't when it comes to advertising with different types of audiences.
Working with a leading team of advertisers can take your business far. They’re pros at what they do and are continually enhancing their skills and expertise by participating in various training regularly like seminars, workshops, conferences, etc.
3. Proper Software Are Used
An excellent Facebook agency will know the right tools that are needed to get the job done. They stay up to date with the latest tools that can be integrated into your Facebook advertising campaigns.
As a result, you'll greatly benefit from a company that not only specializes in ad software but also on other creative testing tools and third party data sources.
4. Cost-Effective than Traditional Ads
Are you spending thousands on ads without knowing what the return is? Just because Facebook ads can be complicated, it doesn't mean you keep throwing away cash on ads that don't guarantee a return of investment.
Compared to conventional ads, Facebook advertising is more cost-effective, but only if you know how to do it right.
There's a great chance that your budget will be blown out of proportion if you work with a company that doesn't have a solid strategy in mind. Partnering with the right advertising agency helps you steer clear from this mistake.
Choosing to hire an ad agency is less expensive compared to hiring a full-time employee. On average, hiring a digital marketing manager costs approximately $62,352 annually, excluding bonuses.
Meanwhile, agencies have already created a multiple-person team with a low marketing retainer cost that starts with as little as $1,000 monthly.
5. Increase Brand Awareness
Building your brand and increasing brand awareness is difficult. Even the most successful businesses struggled at some point. Therefore, working with a reputable ad agency who has the right knowledge and expertise can help greatly.
They know how to create ads that will generate a lot of engagement, improving the visibility of your brand in the long run. They'll also provide relevant research that places your brand in your ideal target market.
Since excellently crafted social media ads help you gain effective advertising in all target markets, you'll get a significant return on investment.
6. You Save Time
Time is a precious commodity. If you're a busy entrepreneur running your company, then you’re probably wearing too many hats. The last thing you don't want to do is to come up with last-minute ads, especially if you're not too confident with what you're doing.
Also, if you find yourself wanting to free up some of your time, then finding a local advertising agency is essential. They'll be able to get the job done efficiently and at a much quicker rate, too.
To Sum It Up
Facebook is the second largest advertising platform in the world next to Google. One of the primary reasons for Facebook's growth is that it has accumulated a lot of data about its users, which advertisers can use to target the customers that they're looking for. Setting up a Facebook ad campaign for your business is an efficient way to target potential customers for leads, branding, and sales.
While many brands try their hand on managing their own Facebook Ads campaign, it's difficult especially if you're inexperienced. That's why most people seek out the services of a digital marketer or a company that specializes in Facebook Ads.
Hiring a pro that will set up and run your campaign have its advantages and benefits. You're also sure that you'll get the most out of your advertising costs.
Author Bio: Bryan Mixon is the owner of AmazeLaw.com, the website building for solo and small firm attorneys. Byran has been building websites since 1999 and has spent his last four years helping companies like HubSpot, Mill33 and LivingSocial. Bryan knows first hand how difficult it can be for small business owners to get their digital marketing off the ground, so he built AmazeLaw as a super-simple place for solo attorneys to build their sites, collect leads and get on with their days of doing lawyerly things.