Businesses go about their processes and strategies differently. Products and services vary.
In the case of SaaS, marketing and promoting a software is not as easy as selling food or a tangible commodity.
Your buying population is clearly different from the norm. And because this is a different service you’re selling, you also need to use a more advanced approach.
While many of us are using traditional methods, the developing times have urged more and more people to embrace tools that can help you automate data and analysis for your business.
It’s not yet too late to go over your processes once again, as well as add in more ways on how you can improve your marketing strategy.
Hiring an efficient SaaS Marketing Agency is one of those, especially if you want to exhaust all possible options. That said, here are eight SaaS marketing automation tools that can help you achieve success:
1. Google Analytics
If you want to have a clearer view of your software’s performance, download metrics, and audience insights, Google Analytics is the right tool for the job.
It’s a highly effective tool that can help you understand and measure your services’ traffic. Once you have that data, you can use that to improve on how you can market your brand. You can target your market according to what Google Analytics told you about your audience.
Because they provide you with in-depth metrics, you are more in control of what you can and cannot do to market your SaaS business.
Detail is everything. That’s what Google Analytics is here for.
2. HootSuite
With over billions of active social media users, it’s a shame if your business doesn’t have a presence on this platforms.
You want to let these users know that you exist and that they need you for whatever service it is you are offering. To be able to manage all that, you need HootSuite to help you create and maintain your social media accounts without having to hop from one app to another.
This automation tool allows you to schedule posts on Facebook, Twitter, LinkedIn, YouTube, and Instagram. It’s of great help, especially if you can’t handle everything all at once.
This social media marketing strategy will help boost your SaaS in no time. In fact, you can also track all your comments and reply instantly to your followers using HootSuite alone. If you’re a multitasker, you’d be glad to have this on your camp.
3. Salesforce
What’s the point of creating intensive marketing efforts if you don’t know how to closely monitor and follow your sales operation?
If you’re having problems with your sales monitoring, get Salesforce right this moment and see what it can do to help you improve your customer relationship management.
Salesforce is another software that can help you track every movement you make. It’s one of the best tools in the market right now and is still the industry standard for most businesses.
Aside from the fact that it can collect and monitor leads for you, it can also help you understand your market better by providing you with insights.
Now, it doesn’t end there. You can also make email campaigns using this software and aid your sales representatives to be better at what they do. It’s an all-in-one service that you can maximize however you see fit.
4. Wistia
Video marketing is a good way to engage your audience and interact with them as well. Now, to optimize this strategy, you need a tool that can help you understand your viewing trend.
Wistia is one of those video marketing platforms that are best for businesses. More than just a video hosting platform, it provides you with features that work best for any SaaS — video SEO, a high-resolution video player of up to 4k, and an analytics option with heatmaps and viewing trends to further understand your audience.
It’s also great for team collaboration.
5. Autopilot
The most important thing about any business is the customer journey map. It’s vital that you understand how your audience reacts and interacts with your services. To easily do that, you must need Autopilot to design and build the best customer journey map for you.
Autopilot allows you to be closer to your audience by providing you with important details like demographics and activities. This software will segment these details for you and help you build the customer journey either from a template or from scratch.
There are also email features that you can utilize, such as the drag and drop option, where you can create branded and personalized messages. You won’t even have a hard time managing it through your mobile phone as it is optimized for mobile use.
6. Basecamp
To closely monitor your project management life cycle, the best solution is to get a software that will help you stay coordinated all the time. If your team needs a collaboration tool that includes file sharing, scheduling and reporting, Basecamp is one of your best options.
It doesn’t need an elaborate app to help you with this woe. A simple and non-complicated interface is what you need to be able to bring your team to a level of productivity that is commendable.
7. Freshchat
Remaining in constant communication with your team and your customers despite being literally miles away from each other is clearly a crucial part of any business.
Common messaging apps can work, sure, but that doesn’t give your clients a professional experience.
Freshchat is a cloud-hosted messaging where you can be in contact with your customers regarding recent development in your services and other updates that might concern them.
This way, they’ll have easy access to you, in case they need some clarifications and questions about the service that they’ve acquired from your platform.
8. Acquire
Another multi-channel communication software that you can use is the Acquire.io.
Its live chat feature allows your customers to have a real-time conversation with your support team and easily address their concerns about your services.
Open communication with your consumers means an efficient customer service that can possibly create a better sales conversion rate for you. This could impact your customer satisfaction.
The best part? Whether you’re using your website or your mobile phones, you can still have access to the chat channels no matter where you are.
To grow your business is a continuous learning process. There may be new developments and new automation tools that can help boost your SaaS marketing strategy in a few months or so. All you need to do is keep up and be one with the trend. Unless, of course, you already found the method that works best for you.